Welcome to Ruuq!
Salaam and welcome to Ruuq!
My name is Alizar and I’m the founder and CEO here at Ruuq.
Writing that feels so strange to me. I never imagined that I would someday start my own business, much less a clothing brand. Yet it was a need that lead me down this journey and I am grateful for the opportunity to share my story with you.
Ruuq began as a passion project. As a Muslim revert born and raised in the west, I struggled throughout my transition into modestwear. Traditional hijabs, abayas and jilbabs were not items that I was exposed to growing up.
In fact, I was always about that street style - particularly Japanese streetwear. I loved how eclectic yet stylish it could be, all the while modest depending on how you layered it.
After deciding to dawn the hijab, I did my best to merge the two worlds with varying degrees of success. It was difficult to find a brand that fit my personal style. I would often sketch outfit ideas just for fun wishing I had enough skills to create them in real life. However, the more I sketched, the more I started to notice a recurring garment in my designs. Each outfit was layered over a hijab bodysuit that looked like a turtleneck with the under cap attached.
Then it dawned on me, ‘Why does such a thing not exist!?’
I recalled all the times I would pin my under cap to my turtle neck when trying new styles.
I remembered how annoying it was when the fabrics differed and the colors didn’t quite match.
Packing for a trip and having to coordinate multiple items only to forget one of them, was very super frustrating!
I mean, life is complicated enough and getting dressed shouldn’t be.
I recognized the challenges facing the modestly dressed. That’s why I created the first product of it's kind - the Ruuq Hijab Bodysuit (HB).
- With its high turtle neck flowing into the head piece, you no longer have to worry about your scarf shifting around throughout the day or in any situation.
- The polyester/spandex blend is soft to the touch and conforms to any shape without feeling restricted.
- The snap buttons have been placed towards the front of the garment making them easier to access while preventing the suit from rolling up.
I designed the Ruuq HB to remove the guess work out of piecing together any outfit.
The Ruuq HB Collections come in Long Sleeve and Sleeveless across a common range of colours and sizes.
You wont believe how much time, money and headache it will save you.
I can't wait for you to try it yourself!