OUR STORY — RUUQ
A new foundation for the modern wardrobe.
RUUQ began with a simple belief: getting dressed should feel effortless. While navigating her own modest wardrobe, our founder, Alizar Tawil, recognized that the essential base layers women relied on were often complicated, uncomfortable, or unable to offer secure coverage throughout the day.
The answer wasn’t another scarf, undercap, or turtleneck.
It was a new form altogether.
What started as a sketch became the world’s first hijab bodysuit — a streamlined foundation layer created to stay in place, remove unnecessary layering, and provide uninterrupted coverage you never have to think about.
The design philosophy was clear from the start:
clean lines, quiet structure, and intention in every seam.
Designed From the Inside Out
RUUQ’s process begins at the base — where comfort, confidence, and silhouette are defined. A well-designed foundation layer doesn’t compete with an outfit; it elevates it. It allows movement without concern, coverage without adjustment, and dressing without the usual friction.
As more people integrated the RUUQ bodysuit into their daily wardrobes, it became evident that this was more than a garment. It was a reimagining of essentials — foundationwear created for modern living, without compromise.
Evolving Into a Wardrobe
From that first bodysuit, RUUQ expanded into a considered range of tops, bottoms, and outerwear. Each piece follows the same guiding principles:
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clean, minimal silhouettes
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purposeful construction
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ease of movement
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timeless versatility
Nothing excessive. Nothing added without purpose.
Just clothing designed to support everyday life with quiet clarity.
Design With Intention
RUUQ pieces are made to accompany the rhythm of everyday life — work, movement, travel, rest. They are engineered to stay in place, feel grounded on the skin, and offer structure without restriction. Whether layered or worn alone, each garment is designed to bring ease to modern dressing.
Fabric, fit, and form come together to create clothing that supports the way people live today.
A New Way of Dressing
We design foundations and layers that offer clarity and calm to the everyday wardrobe — modern silhouettes shaped with quiet structure and thoughtful intention.
Modern form. Quiet structure. Designed with intention. Essential layers and refined silhouettes for everyday life.
For those who value ease, balance, and form.
Welcome to RUUQ.